Sunday November 06, 2005

The Tipping Point

What caused Hush Puppies shoes to go from all but dead (30,000 pairs sold per year by early 1994) to a "best seller" (over a million pairs in 1996)? What caused New York City's crime rate to drop by two-thirds in five years? What made Sesame Street such a success with teaching pre-schoolers? And why was Blue's Clues even more successful?

"The Tipping Point is the biography of an idea, and the idea os very simple. It is that the best way to understand the emergence of fashion trends, the ebb and flow of crime waves, or, for that matter, the transformation of unknown books into bestsellers, or the rise of teenage smoking, or the phenomena of word of mouth, or any number of the other mysterious changes that mark everyday life is to think of them as epidemics. Ideas and products and messages and behaviors spread just like viruses do."

[from the Introduction to The Tipping Point by Malcolm Gladwell, 2002]

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The Tipping Point ( in category Books, Movies, Music ) - posted at Sun, 06 Nov, 12:23 Pacific | Comments (0)