Thursday April 28, 2005

Nuisance Suit

Good Grief! Has it come to this.

Apple Computer has been slapped with a lawsuit by Tiger Direct Inc. for allegedly infringing its trademark with the new Mac OS X "Tiger'' operating system scheduled for release on Friday.

  -- Apple sued over "Tiger," injunction sought, Thursday, April 28, AppleInsider

Give us a break here, people. Where, pray tell, was Tiger Direct a year ago when Apple first started talking about Mac OS X 10.3.4 (aka "Tiger")?

I truly doubt that Apple's use of the name "Tiger" is "causing confusion, mistake and deception among the general purchasing public." Might this just be a bid for notoriety?

At the root of the issue appears to internet search results. Tiger Direct contends that Apple's use of the name has adversely affected its ranking amongst the Internet's largest search engines, Google and Yahoo, bumping the company from its usual spot in the first three results.

Booooo! Hiss!

I hope the judge slaps Tiger Direct... upside the corporate noggin. This sort of juvenile game playing is embarrassing to observe.

Nuisance Suit ( in category SciTech ) - posted at Thu, 28 Apr, 16:13 Pacific | Comments (0)