Tuesday November 30, 2004

Surprisingly Tasty

They're frozen meals without the usual portion of starch — no potato, pasta, or rice. They're also surprisingly tasty and filling.

I recently discovered Life Choice Frozen Meals, a relatively new line from ConAgra Foods, one of North America's largest packaged food companies. ConAgra brands include Armour, Banquet, Brown 'N Serve, Butterball, Healthy Choice, Hebrew National, Hunt's, Libby's, Peter Pan, Reddi-wip, Swiss Miss, Wesson, and a whole lot more. They're obviously not new to the food business.

"Based on consumer needs, we've created a distinctive brand -- not merely an extension of an existing brand with some ingredient changes or reduced portion sizes -- to bring consumers the food they love to eat. The new Life Choice meals are devoted to meeting the needs of the carb-conscious consumer, without any compromises." (Robert Hopton, VP of marketing, ConAgra Foods Frozen Foods Group)
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Surprisingly Tasty ( in category Food & Drink ) - posted at Tue, 30 Nov, 18:23 Pacific