Thursday October 02, 2003

Low carb need not equal faux food

From the San Francisco Chronicle ( Food in the News,, Wednesday, Oct. 1, 2003)

Low-carb craze grabs consumers
Onslaught of new products tempts dieters

You'd never buy most of them for their taste -- even some people who sell them admit that. They're generally not low in calories. Nutritionists raise their eyebrows at all the protein and processing they pack. And they're expensive, easily two to four times the cost of their full-carb counterparts.

But, inspired by the Atkins/South Beach/Sugar Busters low-carb weight- loss plans, people are scarfing them down, acting like sea otters at an oyster bar.

Low-carb food specialty stores are proliferating, catering to demands for the likes of cinnamon-fried pork rinds. Trend-savvy Trader Joe's is about to unveil a new Joe's Lows label for its growing low-carb line. Low-carb tortillas, chips and beer are multiplying in markets like Whole Foods, Andronico's and Walgreens.

The fear-of-fat days are officially over. Now, it's all about fear of carbs. Even french fry sales are feeling the pain.

       Continue reading "Low carb need not equal faux food"

Low carb need not equal faux food ( in category Special Interests ) - posted at Thu, 02 Oct, 11:24 Pacific