Monday September 29, 2003

Conspiracy Theory

Coming home from dinner this evening, we drove past a shopping center near our home. As is often the case, several of the storefronts had lights out in their outdoor signs. We see this phenomenon in many shopping centers. There was a Radio store (aka Radio Shack) and the Vietnam Villa e (there is no w; it's actually Vietnam Village). Last night, in a different shopping center, we saw the O D Navy store (Old Navy, not a bunch of overdosed sailors).

We commented, as we often do, how is it that the signs can be partially out for so many stores so often; then Rich suggested... perhaps it's done by intent?!?

If the signs were always complete, passersby would get used to them. But leave out a few letters and, voila, the passersby will have their eyes drawn to the sign (and to the new pronunciation) and their brains will register the presence of the store more clearly. Did I even know there was an Old Navy store in that other shopping center before?

Conspiracy? Fact or fallacy?

Conspiracy Theory ( in category Random Thoughts ) - posted at Mon, 29 Sep, 21:46 Pacific | «e»