Kluge: The Haphazard Construction of the Human Mind, by Gary Marcus. Houghton Mifflin Co; April 2008. ISBN-10: 0618879641

Offered a choice between a Lindt chocolate truffle for 15 cents and a Hershey's Kiss for 1 cent, most people choose the truffle.

Go behind the scenes with Alex Frankel as he learns what it's like to work at UPS, Gap, Starbucks, Enterprise Rent-a-Car, and the Apple Store. Interesting reading. Watch the Video (overview). Read the Book.

Edited by Denise Little, this is a "shared World" collection.

Recommended: Midnighters fantasy trilogy by Scott Westerfeld.