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Saturday July 12, 2008

Sliced Bread

Did you ever wonder what sliced bread was the greatest thing since? According to the full page ad taken out to announce its arrival, the sliced loaf was “the greatest forward step in the baking industry since bread was wrapped”.
On July 6, 1928, in the small US town of Chillicothe, Missouri, the local newspaper broke the story on the front - and carried the advertisement on the back - of its eight page edition.

From the following morning the Chillicothe Baking Company would be selling pre-sliced bread at quality grocers in the area, thanks to a powerful multi-bladed machine called the Rohwedder Bread Slicer.
...
“The slices stack perfectly, they are ideal for the making of neat, dainty sandwiches. For toasting purposes they are unexcelled.”

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Posted at 12:40 Pacific in Life | «e»