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Friday May 9, 2008

Predictably Irrational

Offered a choice between a Lindt chocolate truffle for 15 cents and a Hershey's Kiss for 1 cent, most people choose the truffle. But when the prices are reduced so that the Kiss is FREE!, the proportions are reversed.

Learn why people not only make irrational decisions but predictably irrational decisions. Read Predictably Irrational by Dan Ariely and find out.

Posted at 08:01 Pacific in Books | «e»